• Imperative

    Very successful when used with people. Less successful for dogs. I’ve never seen a dog turn into a heel when you say “HEEL”. And some more sayings…


Criteria for success


  • is governed by mutual openness, honesty, reliability and efficiency.
  • is a pleasure for all of those involved.

The challenges

  • activate the respective partners’ energy.
  • are approached with the utmost professionalism.
  • include exciting topics.
  • use unexploited resources.
  • exist in effective changes and improvements.

Economic efficiency

  • results from a reasonable balance between giving and taking.
  • applies for both clients and contractors: we both reinforce one another.